Individual reach for multiple answers |
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This report item will allow us to see for multiple choices question the combination of choices answered by a single respondent.
Suppose we have following multiple choices question :
What do you drink ?
[] Pepsi
[] Water
[] Milk
[] Fanta
Using the other report items we would only be able to know either the total of answers for all choices or the total number of individual respondent of the question.
Using IRMA we can know exactly for the reach of individual respondent for the different answers combinations of the question.
IRMA offer us two different analysis method.